On May 24, the three-day 28th CBE China Beauty Expo (referred to as: the 28th CBE Exhibition) was successfully concluded at Shanghai New International Expo Center. As an annual event of the beauty industry, the 28th CBE Exhibition attracted more than 3,200 cosmetic enterprises from more than 40 countries and regions around the world, with more than 10,000 beauty brands and more than 70,000 beauty products/scientific and technological achievements exhibited.

Splendid moment of the conference

At 13:00-17:00 on May 23, EWISH hosted the Technical Forum on Cosmetic Efficacy Evaluation: Exploration of Scientific Standards and Future Trends at Conference Room M43.  Professor Zhao Hua from Beijing Technology and Business University was invited to preside over the meeting. In addition, Professor Liu Wei, former President of the Air Force General Hospital, Li Ya'nan, Deputy Director of the Product Evaluation Department of PROYA, Jiang Wencai, Head of the Clinical Research Department of Shanghai Skin Disease Hospital, Pan Yao, Associate Professor of Beijing Technology and Business University and Liu Qi, Chief Technical Engineer of Beijing EWISH Testing Technology Co., Ltd. conducted academic sharing. The experts discussed with the audience from improved photoaging analysis from the perspective of formulation, guidelines for ethical review of human testing of cosmetics and multi-dimensional features of oil sensitive skin to OCT application and efficacy evaluation technology practice case.

Splendid moment of EWISH Technical Forum

Q&A link

Our company set a booth at Hall N7 at the exhibition and brought the audience the content about the new strategies for the evaluation of cosmetic efficacy (including two-photon imaging technology, ecological environment simulation and hyperspectral quantitative analysis technology). At the same time, the two-photon instrument was displayed at the booth for everyone to experience and observe.

Booth exchange

It is a great honor to be awarded as the 28th CBE Outstanding Supplier

With the rapid growth of market demand, promoting the development of the industry via technological innovation has become an inevitable trend. EWISH will continue to adhere to the values of "honesty, quality, innovation and reality", take "innovation evaluation · aim for excellent quality" as the goal and vision and continuously improve its own testing capabilities and technical level to contribute to the healthy development of the industry. Let's look forward to the next time we meet.