The 2024 PCHi Personal Care Products and Cosmetics Industry Leaders Summit was successfully concluded in Yuexiu International Convention Center in Guangzhou on August 22. With the theme of science and technology leading the new quality and beauty, 100 + industry authoritative experts, 1000 + delegates, 200 + raw material suppliers, gathered in the forum to talk about the industry trends and share the innovation results! There were 18 theme forums in the two days, covering policies and regulations, cutting-edge technologies, market trends, skin clinical medicine, raw material innovation, research and development formula, medical beauty and skin care, testing, sustainable beauty makeup and cross-border technology, etc

1.General Assembly Review

The conference invited industry heavyweight domestic and foreign experts from the forefront trend, genetic engineering, machine learning, computational biology, cutting edge detection efficacy evaluation, innovation AI technology such as multi-dimensional, explore new technologies, at the same time around the recent cosmetics safety assessment management optimization measures and related technical guidelines, from industry association, raw material manufacturers, cosmetics registrants for the record, the third party safety assessment institutions, discuss the ground implementation strategy, discuss remaining technical problems, jointly promote cosmetics safety assessment to a new level.

2.Booth Review

During the exhibition, our company prepared cloth bags, paper proceedings and other accompanying gifts and snacks in booth A15, which attracted many visitors to stop and communicate. We will introduce how to present the efficacy evaluation results in a visual form and how to simulate the practical application scenarios.

Ecological laboratory is a new laboratory independently developed by our company. Based on the starting point of the significant influence of environmental factors on the skin, it is used as a new method of cosmetic efficacy evaluation. It can carry out both "environment" - -climate season simulation and "small environment" - -life scene simulation, which is used to support the multi-efficacy test of products.

The visual 3D facial color imaging system focuses on transforming the index data that can only output values into visual index data, which can observe the changes of the data more intuitively.

EWISH will continue to adhere to the values of "sincere, qualitative, new, realistic", with the goal of "innovation evaluation for quality excellence" as the vision, maintain enthusiasm for innovation, constantly develop new technologies and apply them in the efficacy evaluation of cosmetics, and contribute to the development of the industry.

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